We were approached by Elena, who created a private group to empower and support women. Elena’s project publishes content to provide mental support and guidance. Besides that, the group shares educational materials for women on how to improve their overall well-being and self-esteem.
Marketing Orchestra is working together with Elena on this project to provide graphical illustrations, brand strategy and design.
Apart from the imagery, the final versions of the posters contain motivational quotes or serve as illustrations for stories and as video backgrounds. The purpose of the content is to inspire and uplift.
The quotes, stories and video content are omitted from this portfolio for privacy reasons.
Each illustration highlights the main message of the quote it represents.
All illustrations use the same color pallet and style. This helps to maintain brand identity and recognition.
The goal of these illustrations is to uplift and inspire, provide comfort and make one feel hopeful and happy.
Like children’s stories, these illustrations soothe the souls of tired people, giving them motivation to feel good and loved.